Home Service Business Marketing Partner

Strategy, execution, and accountability — for operators who want a partner, not another agency.

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About Us
Tyler Davis

We build lead generation systems for home-service operators.

Paid acquisition, landing pages, and tracking — all wired into one loop, so every dollar you spend gets sharper over time.

Tyler Davis  ·  Founder, Lead LiftOff
Trades served
[# TRADES]
Plumbing · roofing · fence · gutter · drain · garage · lighting · painting.
Ad spend managed
$[AD_SPEND]
Across [# LIVE] live client accounts right now.
Revenue driven
$[REVENUE]
For those clients over the last [12 / 24] months.
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Our Process

The Offer-Cycle System.

Every campaign tests 3 different offers at one time, finds the winner, and rotates out the losers.

  • Test 3 offers at once. Not cheap discounts — trust, quality, reliability, high-value angles.
  • Find the winner. The offer that converts at the lowest cost from the same budget.
  • Cut the losers. Re-allocate spend to what's working. Queue the next round.
Offer Test
Live
Offer A
CALL NOW
WINNER
Offer B
CALL NOW
Offer C
CALL NOW
CPL
$58
CPL
$32
CPL
$71
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Our Process

The Closed-Job Loop.

We track every step from ad to revenue — so the algorithm hunts buyers, not form-fillers.

  • The algorithm doesn't know who closes. Most agencies just feed it "a lead happened" — that's it.
  • We feed it the whole chain. Booked appointment, closed job, and the revenue from each.
  • Now it knows lead value. Finds more of the leads that actually become customers.
Full-funnel measurement
Loop
AD LEAD APPOINTMENT JOB CLOSED COST PER LEAD COST PER APPOINTMENT COST TO ACQUIRE CUSTOMER + RETURN ON AD SPEND Most agencies measure cost per lead. We measure all the way through to ROAS.
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Our Process

The Bottleneck Hunt.

Most agencies build it and walk away. We're in your account every day attacking the one number that matters this week.

  • Daily account work. Someone on my team is in your account every single day — not weekly, not biweekly. Daily.
  • Weekly bottleneck. Each Monday we find the one number that, if doubled, would double your results. That's the focus all week.
  • Compounding gains. Nothing slips through the cracks. Problems get caught before they hurt you. The account keeps getting better.
Daily depth, weekly attack, monthly review
▲ 42%
MONTH M T W T F ★ ★ ★ ★ daily ★ weekly ★ monthly RETURN ON AD SPEND 3.5x 5x WK 1 WK 2 WK 3 WK 4 ▲ 42% return on ad spend
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Case Study

Bedrock Fence

Fence install  ·  Texas
Before · CPL $[CPL]
→
After · [N MOS] $[CPL]
Like you because Growing fence-install business that hit capacity from ad leads — needed predictable volume without quality drop.
Problem they had Organic leads couldn't scale crew utilization — needed paid leads that consistently quoted and closed.
What we did Offer-cycle system + LSAs at ~$5/lead. Record March, 50% deposit policy, 48% quote-to-conversion.
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Case Study

TX Gutter Expert

Gutter install  ·  Texas
Before · CPL $[CPL]
→
After · 4 weeks $[CPL]
Like you because High-ticket residential trade running paid search with expensive clicks — budget was bleeding on irrelevant traffic.
Problem they had ~$140 CPC was burning daily budget before the right buyers ever clicked.
What we did Tightened keyword set + landing page for high-intent gutter buyers. 13 conversions in 4 weeks · $4–6k jobs.
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Case Study

Snake the Drain

Drain & reactive plumbing  ·  [REGION]
Before · CPL $345
→
After · [N WKS] $[CPL]
Like you because Single broad campaign was overspending on bad clicks — CPL stuck high on a real daily budget.
Problem they had $345 CPL on $800/day spend. No segmentation, no per-service landing pages, no way to push CPL down.
What we did Segmented into service-specific campaigns + dedicated landing pages per service. CPL turnaround in weeks.
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Case Study

HomeLyfe Roofing

Roofing  ·  [REGION]
Before · CPL $[CPL]
→
After · [N MOS] $[CPL]
Like you because [SPECIFIC PARALLEL — same trade, prior-agency burn, revenue band]
Problem they had [PARALLEL TO THEIR P1 PROBLEM]
What we did [MATCHED PILLAR / SPECIFIC PLAY]
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Timeline

The first 90 days.

Leads from Day 1. Real performance kicks in around Day 60–90. Anyone telling you Day-1 ROAS is lying.

  • Days 1–30: Build. Kickoff Week 1. Campaigns, landing pages, tracking, and the closed-job loop. You approve assets — we run the build.
  • Day 30: Launch. Go live. Leads start coming in from Day 1 of being live.
  • Days 30–90: Sharpen. First 30 days post-launch is signal-gathering. After that, Smart Bidding kicks in and the math sharpens.
Build → Launch → Sharpen
90-day journey
DAYS 1–30 BUILD Kickoff · campaigns · LPs · tracking · loop DAYS 30–60 SIGNAL First leads · gather conversion data DAYS 60–90 SHARPEN Smart Bidding · CPL sharpens LAUNCH Day 0 Day 30 Day 60 Day 90 LEAD VOLUME Building Leads start Performance kicks in First 30 days post-launch = signal. The math sharpens after.
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Communication

How we work together.

Most ad relationships are hands-off — a monthly PDF and not much else. We run it differently.

  • Dedicated Slack channel. You + me + your account manager. Your whole team can be in there — message us 24/7.
  • Weekly recap + 3-min video. Written breakdown of what we did and what's coming, plus a 3-min video walking you through it.
  • Monthly KPI call. We hop on a call to review your numbers against the targets we set at kickoff.
app.slack.com / lead-liftoff / #client-acme
client-acme
T
Tyler Mon 9:14 AM
Weekly recap is up — pulled 4 wasted search terms, shifted budget to the new offer. 3-min walkthrough below 👇
CPL · LAST 14 DAYS
Weekly Recap · Week of May 12
Lead LiftOff · 3:24
M
Mike Mon 9:21 AM
Watched. Good call on the budget shift. Lead came in this morning said "saw your $99 offer" — still pulling.
M
Mike Wed 2:18 PM
Just closed that water heater lead — $4,800 💪
T
Tyler Wed 2:19 PM
🎯 syncing to Google now. Second close from the new offer this week — algorithm's eating it up.
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The Complete Package

+ Google + Meta channels

Full-spectrum demand — high-intent search and audience-first creative,
running together on the same closed-loop attribution.

Commitment 6 months · $X/day combined ad spend
  • ✓Both Demand packages — Capture + Generation, running together
  • ✓Cross-channel orchestration — search captures, social warms
  • ✓Unified attribution — one closed-job loop, both algorithms
  • ✓Shared creative library — winners reused across channels
  • ✓Combined weekly review — full funnel, one conversation
  • ✓Quarterly strategy deep-dive — where to push spend next
  • ✓Priority support — same-day response on anything urgent
  • ✓Lead LiftOff Inner Circle access — for your team, included
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Demand Capture Package

Google Ads channel

Built for high-intent local demand.
Every dollar tracked from the click to the closed job.

Commitment 90 days · $X/day in ad spend
  • ✓Campaign build + ongoing optimization on agency-owned account
  • ✓Agency-owned landing page — CRO-tuned for the trade
  • ✓CallRail or HighLevel call tracking with recordings
  • ✓Conversion tracking + closed-job loop into Google Ads
  • ✓Negative keyword management — daily search-term scrub
  • ✓Bid strategy tuning — Max Clicks → Smart Bidding handoff
  • ✓Phase 1 (1–30): Maximize Clicks — gather conversion data
  • ✓Phase 2 (30–90): Smart Bidding — CPL sharpens
  • ✓Weekly check-in — what changed, what's next
  • ✓Monthly review — bottleneck hunt + bid adjustments
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Demand Generation Package

Meta Ads channel

Built for cold-audience demand generation.
Creative-first targeting, scaled by what actually works.

Commitment 90 days · $X/day in ad spend
  • ✓Campaign build + ongoing optimization across Facebook + Instagram
  • ✓Creative production — new variants tested weekly
  • ✓Agency-owned landing page OR lead-form ad
  • ✓Pixel + offline conversion upload for jobs that close offline
  • ✓Closed-job loop into the Meta algorithm
  • ✓Audience strategy — broad → retargeting → lookalikes
  • ✓Phase 1 (1–30): broad audience + creative testing
  • ✓Phase 2 (30–90): scale winners + retargeting + lookalikes
  • ✓Weekly check-in — what's working, what to kill
  • ✓Monthly review — creative refresh + bottleneck hunt
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Build + Launch Package

Done-for-You Build · Google or Meta

We build the whole stack — campaigns, landing page, tracking.
Then we hand you the keys, with training and SOPs.

Commitment One-time · 60-day build
Google Ads build
  • ✓Google Ads campaign — full keyword + ad build
  • ✓CRO-tuned landing page for the trade
  • ✓CallRail or HighLevel call tracking
  • ✓Conversion tracking + closed-job loop wired up
  • ✓30-day shakedown — we run it before handoff
  • ✓Training, SOPs, 90-day follow-up
Meta Ads build
  • ✓Meta Ads campaign — Facebook + Instagram
  • ✓Landing page OR lead-form ad
  • ✓Pixel + offline conversion upload wired up
  • ✓Closed-job loop into the Meta algorithm
  • ✓Starter creative set + 30-day shakedown
  • ✓Training, SOPs, 90-day follow-up
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Lead LiftOff Inner Circle

Coaching & Community

Learn the system. Apply it yourself.
Get unstuck inside a community of operators doing the same work.

Commitment Monthly · no minimum term
  • ✓Weekly group coaching — Tyler on the call, hot-seat format
  • ✓Full course library — Local Google Ads Mastery + others
  • ✓Private community — operators sharing wins + asks
  • ✓Template library — ad copy, landing pages, scripts
  • ✓Async Q&A — post a question, get an answer
  • ✓Monthly cohort calls — deep dives on a single topic
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